About Us

Qumadi is an ethical clothing brand founded by Zainab Tariq, who relaunched it in November 2024 after returning to Pakistan from the UK, where she studied Management & Marketing. Driven by her passion for empowering underprivileged women, she built Qumadi to provide them with sustainable job opportunities.

Blending traditional South Asian craftsmanship with modern elegance, Qumadi specializes in hand-painted, hand-embroidered, and ethically made clothing. Every piece reflects heritage, artistry, and the strength of the Qumadi woman—a woman who excels in all aspects of life.

 

 

 

 

 

 

 

 

 

 

 

 

ZAINAB TARIQ
 FOUNDER

What Does “Qumadi” Mean?

“Qumadi” is a Punjabi word that represents a woman who excels in everything she does—whether it’s managing a  home, running a business, or leading in the corporate  world. She is strong, graceful, and always in control. The name embodies the spirit of our brand: celebrating women who are confident, independent, and unapologetically themselves. At Qumadi, we create clothing that reflects this strength and elegance, empowering every woman who wears it.